"November’s election results and exit polls suggest that a majority of Americans agree that government does too much yet still voted for more of it. The election taught conservatives that we can no longer entrust political parties to carry our message. We must take our case to the people ourselves, and we must start where all good marketing starts: with research. Conservative policies have proved their worth time and time again. If we’re not communicating in a way that makes that clear, we are doing a disservice to our fellow citizens. We need to test the market and our message to communicate more effectively."
DeMint is of course correct in advising that the conservative message must be taken directly to the people, but he is off the mark in the degree that he appears to wish this to happen. He is off the mark too with the message conveyed by the posts title (if indeed he wrote it instead of the editor presenting his work with that introduction). And he blames the 2012 election loss on "political parties" (why the plural when it was only one party which lost which was supposedly conveying the conservative message?)
There is absolutely no question that in the light of the overwhelming preponderance of the media, including Hollywood, promoting leftist views that the conservative movement must mount a vigorous defense of conservatism.
The responsibility for the latter rests with the voters in the primary elections and they will be better able to do that if they are armed with the conservative message delivered by the likes of the Heritage Foundation. But it must be a three pronged effort-education, genuine conservative politicians, and leadership/candidacy from Sarah Palin or a Palinite presidential candidate shoudl she choose not to run.